The Handloom Export Promotion Council (HEPC) is an organization established to promote and facilitate the export of handloom products from India.
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It functions under the aegis of the Ministry of Textiles, Government of India. The primary objective of HEPC is to boost the exports of handloom products by providing various support services to handloom exporters and artisans across the country. Here are some key functions and activities of the Handloom Export Promotion Council:
- Export Promotion: HEPC undertakes various promotional activities to showcase Indian handloom products in international markets and facilitate export opportunities for handloom exporters. This includes organizing trade fairs, exhibitions, buyer-seller meets, and promotional events both within India and overseas.
- Market Research and Intelligence: HEPC conducts market research and studies to identify potential export markets, consumer preferences, and trends in the global handloom market. This information helps handloom exporters in making informed decisions and developing strategies to penetrate international markets.
- Training and Skill Development: HEPC provides training and skill development programs to handloom weavers and artisans to enhance their technical skills, product quality, design capabilities, and overall competitiveness. These programs aim to empower handloom workers with the knowledge and skills required to meet international quality standards and market demands.
- Product Development and Design Innovation: HEPC supports handloom exporters and artisans in product development, design innovation, and product diversification to cater to the evolving needs and preferences of global consumers. This includes assistance in developing contemporary designs, product packaging, and branding initiatives.
- Quality Certification and Standards Compliance: HEPC facilitates the certification of handloom products to meet international quality and safety standards, thereby enhancing their market acceptance and competitiveness. It provides guidance and assistance to handloom exporters in obtaining quality certifications and complying with regulatory requirements in target export markets.
- Export Facilitation Services: HEPC offers various export facilitation services to handloom exporters, including information dissemination, advisory services, export documentation assistance, logistics support, and assistance in availing export incentives and benefits under government schemes.
- Policy Advocacy and Representation: HEPC represents the interests of handloom exporters and artisans in policy formulation, advocacy initiatives, and dialogue with government authorities and industry stakeholders. It works towards addressing policy challenges, resolving trade-related issues, and creating an enabling environment for handloom exports.
Overall, the Handloom Export Promotion Council plays a crucial role in promoting the export of handloom products from India, fostering the growth and sustainability of the handloom sector, and empowering handloom weavers and artisans to access global markets and realize their export potential.