Indigenous communication channels in rural India include traditional forms of information dissemination such as folk songs, storytelling, puppetry, and community gatherings.
These channels play a crucial role in preserving cultural heritage, educating communities, and spreading awareness about social and developmental issues.
They are effective due to their deep-rooted connection with the local population and their ability to convey messages in a culturally relevant manner.
Integrating these channels with modern communication methods can enhance outreach and impact.
